The V motion project has succeeded in musical madness, where the music dances to your movements rather than the other way around. “Can’t Help Myself” is the result of The V motion challenge’s ambitious task of developing and producing a music track using only the movement of a dancers body. After months of slaving behind some of the most complex audio gadgetry ever seen, artists and technicians alike have collaborated to produce a truly unique multimedia musical experience.

The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.

Have u think about d future of dj-ing, maybe? As I have some experience in playing some electro, psy music I was really imagining  (since I was kid) that this can maybe be our future, not only in d music but d in d whole communication with d modern (smart) technology. Our body for sure can be used in d new methods, this is only one of d ways how, imagine if we start using our brain only!😀

Here’s the official music video for “Can’t Help Myself” shot on the streets of Auckland, New Zealand when The V Motion Project team created music through movement. Using movement to create music… What an amazing and inspirational idea! *technorgasm*

v.co.nz/#the-motion-project

“We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.”

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